Budweiser and Pride in London are teaming up to bring the Pride merch frenzy to the next level.

After months of working closely with Pride, Budweiser has created a campaign that will champion the diversity within the LGBTI community and make everyone feel seen.

The beer company is launching special cups ahead of Pride month that will give everyone’s individual identities the chance to shine.

Although there is incredible awareness of the rainbow flag and more and more brands are launching Pride merch, this isn’t always the case for flags of other communities which don’t get the same recognition.

The beer brand has created a collection of limited-edition cups that feature designs of flags from nine individual communities.

Cups are available in the colors of the Philadelphia rainbow flag, which includes black and brown stripes to show support for people of color.

Moreover, cups come in the colors of bisexual, pansexual, trans, intersex, non-binary, genderfluid, lipstick lesbians and asexual flags.

Budweiser will hand out 200,000 cups during Pride in London on 6 July. Moreover, they will be available to buy at different locations across London, including the Pride Pop Up shop.

Budweiser is also hosting several Pride events, including a three-day asexual event. The brand is partnering with asexual activist and model Yasmin Benoit to bring visibility to this part of the community.

Not really a booze fan? Fear not as Pridegoers can enjoy alcohol-free Budweiser Prohibition across various events during the Pride month.

As part of the campaign, Budweiser is also working with nine LGBTI charities. BiPride UK, The Mix, Transpals, Switchboard, London Friend, Metro Charity, AVEN and Blackout UK will all receive a donation from the beer brand.

‘Pride is a time for people to be proud and have freedom of expression, and this is what Budweiser as a brand is all about,’ Martina Isella, Senior Brand Manager at Budweiser, said.

‘We wanted to create a campaign in partnership with all the people that make up the wider LGBTI community in mind, and we worked closely with our friends at Pride in London to ensure that this campaign was as relevant to as many as possible.’

‘We’re thrilled to welcome Budweiser to Pride in London this year. Their campaign has a real, much-needed focus on supporting those communities and groups that continue to be marginalised, so it’s great to see Budweiser really “flying the flag” for inclusion, diversity and freedom of expression,’ Dan O’Gorman, Strategic Partnerships Director at Pride in London, said.

‘We’re excited to be collaborating with a brand that champions equality as much as we do.’

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