In a recent Proctor and Gamble campaign for Luv’s diapers, the ad features two gay dads. The dads are going in for their first kids hair cut. They are excited and nervous and ask all the questions helicopter parents would. The barber is clearly frustrated, adding an element of humor to the campaign.
The video ends with a surprise as it evolves into their second kid and how most parents usually are more relaxed. This isn’t the first time P&G have featured gay parents in their ads, and we hope to continue to see more, not just from P&G but other companies as well.
Watch the cute video below: