Home furnishing mega store IKEA, has announced that they will start selling their iconic KVANTING shopping bag with a full rainbow print in celebration of Pride Month at all IKEA U.S. stores. According to their press release, IKEA will donate 100% of the profits from the sale of these bags to the Human Rights Campaign Foundation. Now you can tote around your PYSSLINGAR and FLÄRDFULL with pride!
IKEA has been a supporter of diversity for decades. It was the first company to show a same-sex couple in an advertisement in 1994. In 2018, it was on the Forbes list for “Best Employers for Diversity” for the fourth year in a row. It is a leader in the industry for inclusive benefits for LGBT+ employees and their families. They even cover a portion of gender confirmation counseling and surgery. Are you reading this Hobby Lobby and Chic-Fil-A?
To help raise funds and awareness for the HRCF, IKEA will make this limited edition rainbow bag available on June 1st for only $3.99. Additionally, all U.S. IKEA stores will fly the Pride rainbow flag on June 1st. HRCF is the educational branch of the Human Rights Campaign (HRC), which aims to provide innovative training and direct consultation with schools, child welfare agencies, and other service providers working to build welcoming, affirming and supportive school and communities for LGBT+ youth and their families.
Rafael Fantauzzi, Diversity & Inclusion Manager for IKEA U.S. said:
The rainbow KVANTING shopping bag will be available in-stores only for a limited time. Get yours while you can!