For Pride season 2019, River Island has joined with anti-bullying charity Ditch The Label to launch an 8-piece unisex collection – the second time they’ve worked together.

The collection includes a We Are One tee and jumper, River Island’s brand message of unity and encouraging the importance of togetherness in society.

And if going full out is more your thing, Snake print is reimagined in the iconic rainbow flag colours across urban streetwear.

River Island

“We are so excited to be working with River Island again to celebrate two issues that are close to our hearts: equality & love,” said Liam Hackett, Founder & CEO of Ditch The Label.

“We know from our research that young people are more likely to be subjected to bullying because of homophobia and transphobia.

“The money raised from this campaign will help to fund Ditch the Label’s vital anti-bullying support and empower more young people to be proud and to be themselves.”

River Island

Ditch The Label is one of the largest pro-equality and anti-bullying charities in the world. Being a digital charity means that
most of the support is provided online through the website and partnerships with games and social networks. It is estimated that every 3 minutes somebody will benefit from Ditch The Label’s support.

£3 from each sale will be donated to Ditch The Label, a leading international charity that believes in a world that is fair, equal and free from all types of bullying.


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