Tag: FCB
Nivea doesn’t care if you’re upset about their executive’s ugly comment about gay men
Skincare brand Nivea has become embroiled in controversy over supposedly anti-gay remarks an executive made in a meeting with their longtime ad agency, FCB. The agencies that make up the FCB network have worked with the German company for over 100 years according to Ad Age.
The outlet reports that during a phone meeting with FCB representatives, executives rejected a concept that showed two men’s hands touching, with one saying, “We don’t do gay at Nivea.” One member of FCB’s...
Nivea doesn’t ‘do gay,’ according to an ad agency that just dumped them
An ad agency has dropped the personal care brand Nivea because of allegedly homophobic comments.
With Pride Month just ending, it may feel like every company wants to slap a rainbow on its products and put out an ad with visibly queer people in it to get their piece of the pink dollar.
But some brands are still cultivating an image of heterosexuality. Like Nivea, allegedly.
Several unnamed sources at FCB told Ad Age that someone from Nivea said, “We don’t do...
