Tag: H&M
Pride advertising marching along with the growth of the LGBTQ market
It’s early June and rainbows are already popping up on limited editions of everything from beer bottles to mouthwash bottles in unprecedented amounts this year. It seems more and more advertisers want a piece of the pride pie.
When done well, advertising that connects with pride can tap into our emotions — making us laugh or need to reach for the tissues.
Here are a few standouts:
Swedish fashion retailer H&M features several trans women in its campaigns, including Caitlyn Jenner, Hari...
Gus Kenworthy Takes It Off For H&M
Meet ya in the deep end!
“Summer is right around the corner, and I can’t wait.”
That is what Olympian-super cutie Gus Kenworthy says at the beginning of his new H&M commercial, and we are feelin’ the same way.
https://twitter.com/hmusa/status/992073800283054086?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.newnownext.com%2Fgus-kenworthy-h-and-m%2F05%2F2018%2F
In a new ad for the global fashion brand, Kenworthy strips off his shirt and jumps into the pool, pointing out that if you don’t want to wear bright colors during the hot months, prints are a good way to go.
In the video...
