HIV activist Jack Mackenroth has launched a new social media campaign to help raise 1 million dollars to stop the HIV/AIDS epidemic and help find a cure.

Hashtag campaign #WeAreAllClean features guys taking selfies dyring hot shower to help combat the stigma associated with the disease. The hashtag is a response to the phrasing of the question “Are you clean?” which implies that if a sexual partner is HIV positive, he or she is “dirty.” The campaign, launched by Jack Mackenroth, aims to change the language we associate with the disease & moreover raise money for New York’s Housing Works, an organization working to end the HIV/AIDS epidemic in New York City.

The challenge has three steps:

1) take a shower selfie

2) post the image to social media and tag three other people

3) then change your profile picture to the shower pic for World AIDS Day.

It must be noted that it was a genius idea that gained traction. Have a look at some of the most beautiful guy bodies below.

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Take HIV Shower Selfie Challenge raise $$ for AIDS cure!! #weareALLclean #hiv #aids #wad2014 #lgbt #activist #selfie #showerselfie INSTRUCTIONS: 1) Take a selfie or Vine video of yourself in the shower.** NO EXPLICIT NUDITY** 2) Post your photo on social media with caption "Take HIV Shower Selfie Challenge raise $$ for AIDS cure #weareALLclean" 3) Challenge 3 or more other people to participate! 4) (Optional) DONATE!! Please consider a small donation if you are able. 5) On World AIDS Day: Monday, December 1st, please change all your social media profile pix to your shower selfie photo and spread the word!! More info

A post shared by Jack Mackenroth (@jackmackenroth) on

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#weareALLclean #showyoursupport

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