Coming out to parents is one of the hardest things to do when you are gay person. I believe that parents must be educated in this way, even through media. And McCafe has made a step in this direction with a promo video about a son coming out to his father.
The ad is part of More Warmth in Conversations campaign ran by the Asian fast food chains and it features a boy and his father having coffee.
The boy writes “I love boys” on his coffee cup showing it to his father. The father walks away and his son is standing deceived at the table.
But the man comes back with a cup of coffee, sits back at the table and writes a reply over his son’s writing saying “I accept that you like boys.”
McDonald’s Taiwan’s Facebook page posted the video last Friday and it was so successful. It gathered 1.9 million views and 6,800 shares. People responded positively as 2,400 viewers liked it against 88 viewers who disliked it.
However, the ad drew attention to anti-gay groups who demanded that the ad should be boycotted. Alliance of Taiwan Religious Groups for the Protection of Family, Chang Shou-yi stated that he “does not approve of the ideological stand behind the advertisement’ and attacked McDonald’s for ‘openly promoting gay issues.”
Chang thinks that promoting same-sex behavior is wrong, and that children are affected by what we know to be just human rights to love and be loved.
“Because McDonald’s is frequented by many children, it is especially important to oppose the promotion of same-sex behavior,” he said.
The anti-gay Alliance “opposes all advertising that miseducate children on sexual behavior,” and “rebukes and boycotts all enterprises that are polluting the next generation.”
Despite the fact that Asia is a gay-friendly continent where several cities admits household registrations of same-sex couples, there are these kind of groups that act against the efforts of creating a society where love and human rights are just vital.
This McCafé ad in Taiwan shows son’s coming out to father goes viral.
We hope for more ads promoting love and acceptance!