Trans activist Munroe Bergdorf is a victim of another transphobic campaign.

The NSPCC, a British children’s charity, cut ties with the trans model and activist.

The charity removed Bergdorf days after she was named as Childline’s ‘first LGBT+ campaigner’.

Transphobes sent the charity an onslaught of critical letters after the announcement last Wednesday.

A stark statement was issued by the NSPCC.

‘Munroe has been referred to as a Childline Ambassador,’ they said. ‘At no point has she been an Ambassador for the Charity.’

‘She will have no ongoing relationship with Childline or the NSPCC.

‘The NSPCC does not support, endorse or authorise any personal statements made by any celebrities who contribute to campaigns. Childline is available to children without condition to provide support whatever the nature of their concerns.’

Bergdorf was described by trans exclusionary radical feminists (TERFs) online as a ‘porn model’ – an inaccurate and misleading statement.

Some also called her appointment ‘inappropriate’.

Bergdorf, who has worked with L’Oreal and the Labour Party, said she was ‘unbelievably sad’.

She said the charity is ‘bowing down to pressure from a transphobic lobby’.

In the original announcement, Bergdorf said she wanted to help LGBTI kids feel they are not alone.

‘There are people who care, people who can help and people who have been through the same things as you, so PLEASE don’t suffer in silence.’

On the same day, the NSPCC revealed that within the last year it had carried out more than 6,000 counselling sessions through its Childline service over issues relating to gender and sexuality.

Janice Turner, who works for The Times, said there would be ‘canceled direct debits’ for the appointment.

The Times is currently facing a lawsuit for its transphobic coverage and workplace environment for trans employees.

Following this, a fake group named Safe Schools Alliance UK – a month old Twitter account with 500 followers – created a letter also criticizing Bergdorf.

Twitter user @mimmymum pointed out how many TERF accounts follow one another, and boost engagement on Twitter. This meant one tweet criticizing Bergdorf’s appointment, tagged in with NSPCC CEO Peter Wanless, can receive hundreds of likes and retweets.

Others have noted that Childline and NSPCC have no issue with working with cis woman who have previously worked in glamour modelling, like Melinda Messenger.

Some believe the NSPCC should remove the Pride colors from their logo.

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