Snickers Launches Rainbow Label To Promote LGBT Support Site

The candy company partnered with Gay Star News on a hub for stories about overcoming adversity. Snickers is partnering with Gay Star News on a new campaign aimed at helping LGBT people “be who you are.” Gay Star Support, a new part of the Gay Star News site, will share stories from people who have overcome adversity and provide resources for those who are still struggling. The candy bar company is underwriting the section, and has created custom advertising for it. “We...

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