‘We want everyone to have an enjoyable holiday, whatever their background or family make-up’
Sponsored: Cottages.com has revealed an inclusive new TV ad as part its 2018 integrated advertising campaign. The 30-second video features an adorable family of three headed up by two dads.
The guys and their beautiful daughter are seen cooking lunch at one of the travel brand’s many accommodation options.
The ad premiered on New Year’s Day, and has been broadcast on 10 stations including Channel 4, ITV and Sky. Tailored video advertising is also running on Facebook, Instagram and YouTube.
Anthony Reilly, Marketing Director at cottages.com, expressed excitement about the campaign.
‘We welcome everyone’
He said: ‘Our latest campaign has one core objective; to showcase the diversity within our business. Highlighting the multi-dimensional product range we have within our portfolio – from cottages to castles, apartments to pods. And to reflect the diverse society which we live in today. Stating proudly that as a brand we welcome everyone – regardless of age, race, ability and sexual preference – to holiday with cottages.com’
All elements of the campaign draw upon the brand sentiment and strapline ‘not just cottages.com’, illustrating the breadth of choice and flexibility in booking that the brand represents.
cottages.com is the UK’s biggest cottage holiday website. It’s home to more than 21,000 holiday properties across the UK, France and Italy.
The new campaign seeks to showcase the brand’s huge number of unique homes available. These include windmills, historic castles and stunning modern architecture.
Watch the TV ad below: