The parade will also be broadcasted live on TV for the first time
For the first time in history, New York City Pride aired a commercial on television.
During Wheel of Fortune on Tuesday 13 June, TV station ABC7 aired the first ever commercial advertising the NYC Pride March on 25 June. The ad was broadcasted to everyone in the New York metro area.
Additionally, Channel 7 is broadcasting the parade live – another first for NYC Pride.
Applause @ABCNetwork @abc7 On Airing the first commercial about the NYC Pride March #NYCPride #happypride #PrideMonth2017
— SASHA S E V E N (@sasha_seven) June 15, 2017
‘Channel 7 prides itself on being able to bring important, local celebrations of community spirit to as many people as possible,’ said Dave Davis, WABC-TV’s president and general manager, in a statement. ‘We look forward to making this year’s March the best ever.’
This year marks the 48th annual NYC Pride celebration. The parade will feature Brooke Guinan, New York City’s first openly transgender firefighter, as one of the grand marshals.
Watch NYC Pride’s commercial below: