Filmed near the seaside on Worthing Pier, the vibrant clip sees Will once again team up with acclaimed creative Rankin, who also directed his last video All The Songs – which was a gloriously queer celebration of gay tribes.
“When we were writing, I kept thinking of the chequered floors of a disco. That’s what was in my head. And it’s slightly Jamiroquai, I think,” Will said of new single My Love, which he co-wrote with producer Jim Eliot.
The British singer-songwriter and LGBTQ activist recently announced that his long-awaited seventh studio album Lexicon, the follow-up to 2015’s number one record 85% Proof, will be released on 21 June.
Will has also announced a huge 21-date tour of the UK beginning in October, with shows at London’s Eventim Apollo, Birmingham’s Symphony Hall, Manchester Apollo, Brighton Centre and more – tickets are available here.
Watch the video for My Love below.