Listerine has released a rainbow flag bottle for Pride Month this year. People are finding it… strange.
The bottle is wrapped in the original eight-stripe rainbow flag instead of the much more common six-stripe rainbow flag.
The meaning of six of the colors from when the flag was created in 1978 are written on the stripes. Hot pink, which originally stood for “sex,” is conspicuously silent on the bottle, probably because that part of being LGBTQ is still not safe to be mentioned on the shelves of Walmart.
The bottle also gets turquoise wrong: it represents “magic” – not “peace” – because gays in the 1970’s were hippies.
life
healing
sunlight
naturepeace
harmony
spirit pic.twitter.com/AJPFW4tW8k— Adam Moussa (@adamjmoussa) May 21, 2019
With so many Pride products coming out this month, this bottle stood out to many on social media as just being a little too ridiculous.
The font? This isn’t for gays, it’s for PFLAG moms.
— Andrew Spena (@iamsosorry) May 21, 2019
only the gay who has mastered all 7 of these listerine spirits shall be our next supreme
— MJ Franklin (@heyitsfranklin2) May 21, 2019
this typeface just talked for 20 mins unprompted about how much it CANNOT go into HomeGoods or it’ll go completely broke
— Adam Moussa (@adamjmoussa) May 22, 2019
Straight mouthwash is combined with shampoo, body wash, and floor wax in some sort of 13-in-one hell product.
— Patrick Curley (@ptcurley) May 21, 2019
at last i can wash my gay hair and rinse my gay mouth while feeling truly seen pic.twitter.com/QhQuwiaf7c
— David Mack (@davidmackau) May 20, 2019
‘Listerine cool mint’ is one of the lesser known (but not lesser important) tenants of the lgbti flag
