Tag: This Coke is a Fanta
Pride advertising marching along with the growth of the LGBTQ market
It’s early June and rainbows are already popping up on limited editions of everything from beer bottles to mouthwash bottles in unprecedented amounts this year. It seems more and more advertisers want a piece of the pride pie.
When done well, advertising that connects with pride can tap into our emotions — making us laugh or need to reach for the tissues.
Here are a few standouts:
Swedish fashion retailer H&M features several trans women in its campaigns, including Caitlyn Jenner, Hari...