To celebrate pride 2019, HELMUT LANG and ARTFORUM have partnered together on a limited edition product capsule helping to benefit NYC’s LGBT community centre, with all proceeds going to the charity. HELMUT LANG notorious for their minimalist style have taken their regular hoodie and made them semi-transparent so that the rainbow flag is visible from both the front and the back. The rainbow flag has been adopted from ARTFORUM’s magazine spines which were variation of Daniel Quasar’s 2018 progress pride flag to coincide with the 50th anniversary of the stonewall riots. This flag includes the newly incorporated colours of black and brown to show support for people of colour.
The relationship between HELMUT LANG and ARTFORUM goes back over 20 years when HELMUT LANG was one of the first fashion brands to be advertised in the magazine. ARTFORUM have been producing groundbreaking magazines for over 50 years, featuring the latest developments in contemporary art, exploring trends, making discoveries, and writing the history of the art of our times. HELMUT LANG has become known as one of fashion’s most influential brands, known for its pioneering minimalism and engagement with artists. In present day the brand has been paying homage to its namesake with a progressive, highly dynamic approach to the designer brand, new creatives have been reinterpreting the designer’s legacy across ready-to-wear, special edition capsules and multidisciplinary collaborations. NYC’S LGBT community centre has empowered people to lead healthy and successful lives. The centre champions diversity and advocates for opportunities and justice for the community. Every year 300,000 people have visit their building in west village. For people to engage in life-changing and life-saving activities. Please visit their website gaycenter.org.
The pride capsule is available on June 6th at HELMUT LANG stores or at www.helmutlang.com.