Leading mouthwash brand Listerine has released a rainbow-colored pride bottle.

In the run-up to Pride Month, it may be the latest culprit of ‘homocommodification’.

The pride bottle, part of Johnson & Johnson’s Care With Pride range, is adorned in rainbow stripes and woods such as ‘healing’, ‘sunlight’, and ‘harmony’.

Since 2011, Care With Pride has donated US$one million to LGBTI groups such as PFLAG and the Trevor Project.

Recently we have seen and .

Perhaps understandably, Twitter has not been kind to the Listerine bottle.

Here are the most hilarious responses:




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