Shawn Mendes only does this in Canada.
“This,” of course, refers to bone-chilling ice baths.
Though the experience looks horribly uncomfortable, Mendes still manages to make it appeal to the senses.
Mostly the sense of sound, as the bracing cold induces some heaving breathing that, taken out of context, paints a different picture entirely.
“That breathing gives me unholy thoughts,” wrote one commenter. Nearly 2,000 people agreed.
Here’s this very important piece of content captured from Mendes’ own live stream: