Tag: Ad Age
Nivea doesn’t ‘do gay,’ according to an ad agency that just dumped them
An ad agency has dropped the personal care brand Nivea because of allegedly homophobic comments.
With Pride Month just ending, it may feel like every company wants to slap a rainbow on its products and put out an ad with visibly queer people in it to get their piece of the pink dollar.
But some brands are still cultivating an image of heterosexuality. Like Nivea, allegedly.
Several unnamed sources at FCB told Ad Age that someone from Nivea said, “We don’t do...
