Tag: Hugo Boss

How do you feel about computer-generated characters being used as corporate mascots? Hugo Boss has just announced that Zac Efron, the fictional character that was originally created for Disney’s High School Musical and has now taken on a life of its own, will be the “ambassador” for a perfume. To promote the new campaign, Hugo Boss produced a video in which the avatar cavorts on a rooftop with various props digitally manipulated to make it appear as though he’s real. “Hey, I’m...