Tag: tide

A conservative Christian organization is outraged by an “offensive” shampoo ad that featured lesbians and has launched a campaign against the company. One Million Moms (OMM) is an initiative of the America Family Association and focuses on media that it deems inappropriate for children, often because it shows LGBTQ people. They are frequently outraged that LGBTQ people exist and that artists, media corporations, and advertisers choose to acknowledge that fact every now and then. And this week they’re angry at this cute...

Unfortunately, according to The Daily News, the ad is only a pitch commercial for Tide’s manufacturer Proctor & Gamble. Ironically, the advertising company responsible for the 30-second spot, TinyGiant’s, came up with the idea in January and filmed it well before the Supreme Court ruling. The brilliant commercial, however, will not be airing on television. It can currently been seen online only via the director Mark Nickelsburg’s Vimeo and Facebook pages. The easily identifiable tropes in the commercial speak to...