Tag: nivea
Nivea doesn’t care if you’re upset about their executive’s ugly comment about gay men
Skincare brand Nivea has become embroiled in controversy over supposedly anti-gay remarks an executive made in a meeting with their longtime ad agency, FCB. The agencies that make up the FCB network have worked with the German company for over 100 years according to Ad Age.
The outlet reports that during a phone meeting with FCB representatives, executives rejected a concept that showed two men’s hands touching, with one saying, “We don’t do gay at Nivea.” One member of FCB’s...
Nivea continues to ignore homophobic controversy despite mounting public outcry
It’s been over two weeks since it was first reported that Nivea had been dropped by its long-time ad agency following accusations of homophobia and the firestorm surrounding the global skincare brand is only growing hotter.
Quick recap: According to Ad Age, it all started when the brand rejected an image the ad agency pitched depicting two men’s hands touching.
In a call with agency creatives, a rep from Nivea allegedly said, “We don’t do gay at Nivea,” unaware that one of...
Nivea doesn’t ‘do gay,’ according to an ad agency that just dumped them
An ad agency has dropped the personal care brand Nivea because of allegedly homophobic comments.
With Pride Month just ending, it may feel like every company wants to slap a rainbow on its products and put out an ad with visibly queer people in it to get their piece of the pink dollar.
But some brands are still cultivating an image of heterosexuality. Like Nivea, allegedly.
Several unnamed sources at FCB told Ad Age that someone from Nivea said, “We don’t do...
Gays kick of “LGBTQ Wrath Month” by boycotting Nivea amid allegations of homophobia
Pride is followed by Wrath. And since June was Pride month that means July is Wrath month. At least, according to Washington Post columnist Anthony Oliveira.
This “LGBTQ Wrath Month,” the gays seem to have set their sights on global skincare company Nivea after news broke that the company had been dropped by its ad agency amid allegations of homophobia.
Just to recap: According to Ad Age, it all started when the brand rejected an image the agency pitched depicting two men’s hands...
Nivea skincare dropped by ad agency after allegedly saying “we don’t do gay”
FCB is one of the largest advertising agencies in the world, representing some of the biggest brands today, ranging from Coca-Cola to Levi’s to Nivea skincare.
In a leaked internal memo written by FCB CEO Carter Murray, the agency will be terminating its account with the skincare company at the end of 2019, when its contract expires, after allegations of homophobia on Nivea’s part.
According to Ad Age, it all started when the brand rejected an image FCB pitched depicting two men’s...
