Matthew Bourne (of the all-male Swan Lake fame), and began choreographing for future Oscar-winner Sam Mendes. Opportunities to direct and choreograph followed, with Butterell moving to Broadway to choreograph Nine, Fiddler on the Roof, and The Light in the Piazza. A chance viewing of a documentary about a teen drag queen inspired Butterell to begin development on a new musical with Dan Gillespie Sells and Tom MacRae at the tiny Crucible Theatre back in Sheffield.