Tag: campaign

Love has no labels Kiss cams have been a part of football matches for decades. Now the Advertising Council, an American non-profit organization and the brains behind Public Service Announcements, have put a new spin on them for their Love Has No Labels campaign. Filmed at the 2017 NFL Pro Bowl in Orlando two weeks ago, the new clip celebrates love in all its diversity. And the first couple is already indication that this kiss cam doesn’t discriminate. The heart lands on a guy...

Diesel are championing diversity in their Spring/Summer 2017 campaign. The iconic fashion brand have teamed up with director David LaChapelle for a brand new campaign which encourages viewers to celebrate and embrace each others differences, rather than give in to fear that divides us. In a direct challenge to President Trump’s bigotry, and his controversial pledge to build a wall across the Mexican border to reduce immigration, the company have adopted the slogan “Make Love Not Walls”. https://twitter.com/DIESEL/status/831457994802135040?ref_src=twsrc%5Etfw The advert for the new...

How do you feel about computer-generated characters being used as corporate mascots? Hugo Boss has just announced that Zac Efron, the fictional character that was originally created for Disney’s High School Musical and has now taken on a life of its own, will be the “ambassador” for a perfume. To promote the new campaign, Hugo Boss produced a video in which the avatar cavorts on a rooftop with various props digitally manipulated to make it appear as though he’s real. “Hey, I’m...

It’s safe to say every company wants their online ads to go viral, but not quite like this. This weekend, the online menswear shop Jacamo earned the scorn of the Internet for the ill-advised ad above — #RealManRunway — due to its rather hapless and misguided concept. A campaign to find the face of their Autumn/Winter line features a broody male model next to a so-called “real man,” and features the caption: “Real men have balls, not man bags.” Unsurprisingly, the Twitter minions wasted...

Hallmark features a gay couple in its cute new Christmas campaign! (Yep, the Christmas season has officially started!) Check it out! https://www.facebook.com/HallmarkandCommunity/videos/622105561303275/ Source

Remember #HunksForHillary? Eric Turner, a Houston-based underwear model/entrepreneur helped ignite a social media campaign by harnessing the power of a hashtag and a sexy photo. And it appears as though it's been a modest success. Turner told TheWrap: “It’s a way to get guys who normally don’t get involved in the election to get engaged and use their masculinity to help elect the first female president." Check out some of the sexy and proud #HunksForHillary: https://twitter.com/ChrisKohatsu/status/770838771508080640?ref_src=twsrc%5Etfw https://www.instagram.com/p/BJ2x3xyjk3k/   https://www.instagram.com/p/BKBR0pUDmYH/   https://www.instagram.com/p/BJxkkzhjcjm/   https://twitter.com/LAPDinTx/status/769583543622119424?ref_src=twsrc%5Etfw   https://twitter.com/PhotoStudioMia1/status/771808913784057856?ref_src=twsrc%5Etfw   https://twitter.com/gymtrainerbrad/status/771039074161266688?ref_src=twsrc%5Etfw   https://twitter.com/frodofied/status/771013080138539008?ref_src=twsrc%5Etfw Will you be lending your voice/body to the campaign? Source

Gay men’s health charity GMFA has launched a new video campaign shining the spotlight on men living with HIV. The video, Living With HIV, features eleven gay men who are living with HIV and still living their lives to the fullest – without allowing stigma to affect their lives. In the clip, the men discuss how HIV hasn’t stopped them from living their dreams – whether that is through the career they wanted, the sports they play, the people they love...

Cher’s gay mileage points rolled over to gold status this past weekend, as the legendary singer and Oscar-winning actress campaigned for Hillary Clinton in Miami Beach, Fire Island and Provincetown, Mass. in the space of two sun-filled days. NewNowNext reported tickets to one of the fundraisers went for a princely sum: $250 for admission and $1,000 for  a picture to prove “I’ve got her, babe.” She tweeted that she risked a mosquito bite to party atop one of the rooftops in Florida‘s gay mecca. https://twitter.com/cher/status/766797944121163776?ref_src=twsrc%5Etfw Then Saturday night Cher...

For International Day Against Homophobia, Biphobia and Transphobia (IDAHOT) these straight footballers  in the Australian Football League made a great campaign. On 17th May they gathered together and asked fans of the sports to stop insulting the LGBT community. https://twitter.com/AFLPlayers/status/732503489713045508 Drew Petrie from North Melbourne, Leigh Montagna of St Kilda, Chris Dawes of Melbourne, and AFLPA CEO Paul Marsh appear in the video meant to raise awareness and speak against bigotry. Other footballers learn about the hardship gay people face and afterwards they...

The athlete Louis Smith is going to show off his active morning wake-up routine just before the Rio 2016 Olympic Games Start. He aims at promoting the new #GreatStarts campaign from Kellogg’s. He became silver medallist owner in London in 2012. Just have a look how he sprints his way to the kitchen doing somersaults and backflips, continuing with pommel horse practice and press ups right on his kitchen counter. Then he is doing the splits while enjoying a big bowl of tasty Corn Flakes. What to do if you...

Jonny Benjamin is a gay man and an activist for mental health issues. Benjamin has a YouTube Channel where he constantly posts videos talking about issues concerning mental health, anxiety, depression and being gay. His latest video approaches the issue concerning gay men and mental health. 24% of gay men who participated at a recent survey revealed that they tried to commit suicide, while 54% said they had suicidal thoughts. The reason behind the suicidal thoughts and depression seems to be related to...

Jozi Cats is the first rugby team in South Africa that includes gay people, and to recruit new members, the team has started a campaign called What Kind of Player Are You? The campaign aims to change how people see masculine stereotypes, mostly when it comes to sports.To draw attention, the team used homophobic slurs alongside provocative photos.   “We’re looking to just challenge the preconception that because you don’t look like a conventional rugby player, that you can’t be a conventional rugby...

HIV activist Jack Mackenroth has launched a new social media campaign to help raise 1 million dollars to stop the HIV/AIDS epidemic and help find a cure. Hashtag campaign #WeAreAllClean features guys taking selfies dyring hot shower to help combat the stigma associated with the disease. The hashtag is a response to the phrasing of the question "Are you clean?" which implies that if a sexual partner is HIV positive, he or she is "dirty." The campaign, launched by Jack Mackenroth,...