Ahead of the NBA Finals, let’s remember how Mavericks owner Mark Cuban got it right on Bud Light
Shark Tank host didn’t just defend Bud Light’s decision to partner with Dylan Mulvaney. He said it was smart business for companies to reach out to the LGBTQ+ community, and pushed back against the prevailing narrative that Bud Light was harmed.
During a time when many corporate execs stay silent about polarizing issues, Cuban’s candor is laudable. The frenetic entrepreneur promises to be in the news over the next week, with the Mavericks taking on the Boston Celtics in the NBA Finals (the series tips off Thursday).
Though Cuban sold his majority stake in the Macs last year, he still owns 27% of the club and controls basketball operations.
Subscribe to our newsletter for a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.A pioneer in the streaming space, Cuban purchased the Mavericks in 2000.