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Bud Light
Transgender
Bud Light Marketing VP Taking 'Leave of Absence' Sparks MAGA Celebrations
Ad Age.Heinerscheid became the main focus of conservative and right-wing fury online after Bud Light's ad campaign with transgender performer Dylan Mulvaney.Mulvaney's appearance in the ad led conservatives to call for a boycott of the beer and for Heinerscheid to be fired.The conservative outrage at Bud Light is part of the ongoing culture war in the U.S. It has dominated political discourse and led to laws being introduced in Republican states that target the transgender community.MAGA Republicans and conservatives celebrated the report that Heinerscheid had taken a leave of absence.Former Arizona gubernatorial candidate Kari Lake tweeted: "When conservatives fight the culture war, we win. They call us the 'silent majority' for a reason.