02.10 / 22:25
lgbtq
President
Warner Bros
‘Bros’ Fails at the Box Office, as ‘Smile’ Arrives at No. 1
There is no easy way to say it: When the reviews are this sensational, the marketing support is this substantive and the theatrical footprint is this wide — and ticket sales are nonetheless this low — it usually amounts to outright marketplace rejection. “Bros,” the first gay romantic comedy from a major studio, arrived to an estimated $4.8 million in ticket sales in the United States and Canada, about 40 percent less than the low end of prerelease analyst expectations. Universal Pictures booked “Bros” onto 3,350 screens and spent an estimated $30 million to $40 million to promote it.