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Trixie Mattel is the new co-owner of Milwaukee’s oldest gay bar
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Drag Race hall-of-famer and recording artist Trixie Mattel just wandered into her latest, unexpected venture: the drag star has bought out This Is It!, her favorite gay bar from her Milwaukee upbringing.Though she now lives in Los Angeles, Mattel (real name Brian Frikus) grew up in the Milwaukee suburbs.
Visiting This Is It! at the tender age of 21 turned out to be a formative experience for Mattel, as she started developing her drag persona thereafter.
Now she’s showing gratitude to the 53-year-old establishment by acquiring the bar in hopes of keeping it afloat during the COVID-19 pandemic.
This Is It! is reportedly Milwaukee’s oldest continually-running gay bar.“A lot of drag queens made This Is It! our happy hour moment before we had to.
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