Cultural Currents Institute, searches for queries like “Am I gay” skyrocketed by over 1300% in the last two decades. Using Google Trends data from 2004 to 2023, the study also found terms like “Am I trans” and “How to come out” saw a similar surge.
(Alexa, play “I’m Coming Out” by Diana Ross!)The numbers aren’t completely shocking when you consider a recent Gallup poll found that 7.1% of adults identify as part of the LGBTQ+ community –– more than double the numbers from 2012 when they began measuring it –– and that one in five Gen Z-ers identify as LGBTQ+. As a woman of the church I am here to tell you that everyone is gay or gay adjacentThat being said, sh*t gets real interesting when you look at the geography data for where LGBTQ+-related Google searches have exploded.
The notoriously conservative state of Utah led the pack with the most amount of self-questioning queries, topping the list for “Am I gay,” “Am I lesbian,” and “Am I trans.” (Iowa, Indiana, West Virginia, and New Hampshire rounded out the top five for the former search entry.)Interestingly, the top five states for “how to come out” were Oklahoma, West Virginia, Mississippi, Louisiana, and Kentucky. The data suggests that LGBTQ+ people in these states might be struggling the most with living their authentic lives… which is not surprising considering all these states have little protections for LGBTQ+ people or a negative overall policy, according to the Movement Advancement Project.However, the numbers show Google scouring is not just reserved for red-state Bible thumpers.Notably, queries for “nonbinary” saw an uptick in recent years, but in more progressive states like Vermont, Oregon, Maine, Montana, and Washington.I have decided to assume the best of people (everyone is gay).So, what might be the reason Google is seeing more LGBTQ+ searches than ever before?An influx of queer representation on TV certainly isn’t hurting.
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google
LGBTQ search
Diana Ross