A post shared by troye sivan (@troyesivan)By Your Side [his new fragrance], when we first started working on it, there’s something unbelievably romantic about it. I think it’s how genuinely unisex it feels. It feels effortlessly feminine and masculine at the same time.
It’s very hot and evocative to me, and it felt close. Also, the pink peppercorn in it is such a fun thing to play with.
I got these visions of beautiful couples and new love. I love how much this scent hangs around, it really sticks.
I would put on a jumper or a t-shirt that I was wearing when I was testing out the fragrance, and I would put it on a day or two days later and it smelled like the hot boyfriend that I don’t have. I’m like, Damn, this is something really special. So, yeah, it’s been one of these ideas that came super effortlessly from the second we started working on it.
When I think of something sexy, I think of something sort of second skin-like.
There’s something to be said for subtlety and something that’s not too perfumey. Again, it’s also sexy when people are not afraid to play with the feminine and the masculine. Just my personal taste: if anything feels overtly bro-y, it takes me back to what we were just talking about, being like 13, which is not a vibe to me.
Similarly, if anything is too cotton candy, then that also puts me off a bit. There’s so much space to play in this interesting way that says a lot about you, and there’s a middle ground that I find mysterious and cool and playful. I love to switch it up and also mix-and-match.
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Troye Sivan