petition threatening to boycott the brand over its “Where There’s Love, There’s Family" campaign.The ad includes a scene of a gender-nonconforming person applying makeup and another of an LGBTQ+ holiday gathering. "At Ritz, we believe everyone should feel like they belong.
That’s why this holiday, we’re encouraging people to rethink what it means to be family," the campaign's site reads.Naturally, the AFA took offense at the image of a "man putting on lipstick like a woman and effeminately clinging to another man.""RITZ Crackers is attempting to normalize the transgender lifestyle by airing a commercial that has absolutely nothing to do with selling crackers," the petition read, adding, "The company's goal is to redefine family as something.