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Billy Eichner's New Movie: Did Homophobia Doom It Or Was It Something Else?

Bros came in fourth place in this past weekend's box office results, and Billy Eichner—the film's star and co-writer—is firmly blaming homophobia for the disappointing finish.However, other factors may have played a role in the film underperforming. One box office expert told Newsweek the declining popularity of comedy movies in general was shown by Bros' performance."Comedy is a tough sell in Hollywood, maybe the toughest sell of all genres right now," Jeff Bock, senior media analyst at Exhibitor Relations, Co., said to Newsweek.
newsweek.com

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