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Elon Musk Weighs In on Target Boycott

Target should prepare for themselves for legal action after the brand faced a boycott for selling trans-positive swimwear.Target infuriated some people after selling "tuck-friendly" swimwear—designed for trans women who are yet to have gender-affirming surgery. They have since pulled the product from stores after facing a backlash, but with the boycott already in effect Target has lost $4 billion in its market cap price in the last week of May.Musk thinks the drop in values is likely to have repercussions for the brand, with Target shareholders likely to make a "class-action lawsuit" over its loss of earnings.In anticipation of Pride month, Target launched an LGBTQ+ range of clothing, which caused some conservatives to give them "the Bud Light treatment" and start a boycott.
newsweek.com

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