Due to concerns over the global coronavirus pandemic, Pride events around the world have been put on hold, so the award-winning creative advertising agency has introduced Can’t Cancel Pride – an LGBTQ+ led social movement that celebrates the legacy of queer liberation. “Over the past decade, Pride events worldwide have become increasingly corporatized — rainbow-washing queer culture and creating a spectacle that takes attention away from the injustices that still affect the LGBTQ+ community,” said Havas. “With those events not happening this year and corporate sponsorships no longer at the forefront of Pride celebrations, a team of creatives and strategists at Havas saw an opportunity to reclaim what is ours and revive the true authentic