The Telegraph, Forstater accused the company of being irresponsible for its depiction of the transgender actor.“Promoting the removal of healthy breast tissue is not only shockingly immoral, but against advertising standards guidance to not glamorize or trivialize cosmetic surgery,” she said.“Braun executives must have been living under a rock if they think that this campaign represents ‘inclusivity,'” Forstater added. “The reality is that Braun has now written itself into history as promoting social contagion and what will become one of the most notorious medical scandals.”According to the Daily Mail, James Esses, the co-founder of Thoughtful Therapists, a group of psychologists concerned about the impact of “gender identity ideology” on children and young people, whose members oppose “affirmation-only” policies when it comes to recognizing transgender identity, also slammed the ad as irresponsible.“Once again, we find a private corporation willing to glorify irreversible surgery being performed on the healthy breasts of women, in pure pursuit of profit,” he said.