76% of LGBTQIA+ Hinge daters wish they had seen more examples of healthy queer and trans relationships in the media – here’s the healthy representation we’ve been looking for.
IN PARTNERSHIP WITH HINGE
Hinge found that 80% of their LGBTQIA+ users had difficulty finding resources to help them date – which is where Not-so-Frequently Asked Questions (NFAQ) comes in.
First launched in August 2022, NFAQ amplifies inspiring voices that share their perspectives on how to navigate relationships, self-discovery, gender, and sexuality – all brought to life across social platforms, brand partnerships and IRL activations. The purpose? To curate a growing collection of conversations and questions which aren’t talked about enough.
With 76% of LGBTQIA+ Hinge daters wishing they had seen more examples of healthy LGBTQIA+ relationships in the media growing up, the latest NFAQ campaign is about the power of positive representation. Giving daters examples of positive and nuanced lived experiences of LGBTQIA+ dating and intimacy beyond heteronormativity and stereotypes, the campaign puts LGBTQIA+ couples front and centre.
Hinge has invited real LGBTQIA+ couples to share their takes on milestones both small and big that determine the trajectory of dating, relationships and falling in love. Inviting us into their intimate environments, these couples (including writer Roxanne Gay and designer Debbie Milman, musician Tom Rasmussen and writer Hugh ‘Shugs’ Wyld, and illustrator Ashley Lukachevsky and chef Angel Dimayuga) offer their take on questions Hinge heard LGBTQIA+ daters craved opinions from couples on the most – from navigating open relationships, to experiencing new firsts in a long-term commitment, to creating space for fluid gender expression.
So, what are you waiting for? It’s time to dive into these vulnerable expressions of queer relationships and the depths that they can span – all with a little help from Tom and Shugs.
TOM AND SHUGS
Tom Rasmussen (they/them) is a musician
queer
relationships
social
Trans
Love
UPS