A gay Black man seeks to "slash gender norms" in the perfume industry with his fragrance brand as he works to expand online sales.
Nick Yeast II founded the Nick Ricardo Collection — a gender-neutral fragrance brand that also seeks to "elevate the narrative of the POC, nonbinary, transgender, and gender-nonconforming individual," he said.
Speaking to the Bay Area Reporter, the 28-year-old flight attendant said that, for years, he never thought he'd go into making fragrances. "Fragrances have always been a mood-enhancer for me," said Yeast, who has a place with his husband in San Francisco. "I'd get compliments for the fragrances that I wore in high school, and that made me feel good, but I never thought I'd get into fragrances until I went