Instagram and Facebook on July 10 announced they will ban conversion therapy content on their sites, following a block on ads promoting the practice earlier this year.
This announcement comes on the heels of the U.N. formally calling for a global conversion therapy ban. Mathew Shurka, co-founder of Born Perfect, a project run by him and the National Center for Lesbian Rights that is dedicated to ending conversion therapy, worked with Instagram and Facebook to create a system to identify content promoting the practice.
Shurka also worked with Victor Madrigal-Borloz, the independent U.N. expert on LGBTQ issues, in preparation for the global call to end conversion therapy.