Coors Light: Last News

OnPrem Insights report only provides detailed breakdowns for eight of those states: Texas, California and the neighboring pairs of North and South Carolina, New Jersey and New York, and Oregon and Washington.Conservative campaigners have been targeting the brand since it collaborated with transgender influencer Dylan Mulvaney in March. Right-wing activists have called for a boycott of Bud Light and released videos showing crates of the beer being destroyed in various ways, including being run over by a tractor and blown up with a tank.Union's report found that North and South Carolina had the most dramatic fall in sales share for Bud Light, from 19.4 percent in the second quarter of 2022 to 12.5 percent in the same period of 2023—a drop of 6.9 percentage points.New York and New Jersey recorded a fall of 5.1 percentage points, followed by Texas with 2.4 points, Oregon and Washington with 1.8 points and California with 0.85 points.Bud Light was the most popular beer sold at Union-affiliated venues in the second quarter of 2022.