Bud Light Bar Pours Drop 6 Percent Amid Dylan Mulvaney Backlash
Instagram, posted a video on April 1 showing off a personalized can of Bud Light with her face on it to commemorate 365 days of being a woman.In response, several conservative voices called to boycott the beer brand altogether, vowing a switch to Coors Light, whose parent company Molson Coors Beverage Co., saw a stock market boost in the weeks following Mulvaney's post, while Anheuser-Busch's stock price dipped.According to data compiled by BeerBoard, a technology company that works with thousands of restaurants and bars nationwide to monitor their alcohol flow, Bud Light trailed other light lagers by 6 percent during the nearly two-week span following Mulvaney's post.
In the weeks prior to the partnership, Bud Light outperformed its fellow light lagers by 15 percent, BeerBoard reported.Overall, Bud Light dipped in ranking from third- to fourth-highest rate of sale in the immediate aftermath of Mulvaney's partnership, with Coors Light swapping places with Bud Light since the controversy.Data compiled by NielsenIQ and Bump Williams Consulting previously found that Bud Light's volume of sales dropped overall by 11 percent in the first week of the boycott, ending on April 8, and another 21 percent in the following week, ending on April 15.
The finding was celebrated by several conservative figures online, including Eric Deters, Kentucky Republican gubernatorial candidate, who described the revenue dip as the results of a "DEVASTATING BOYCOTT."It's unclear if the boycott, which has been supported by conservative figures like musician Kid Rock and Missouri Republican state Senator Nick Schroer, will have lasting impact on Bud Light.
