Coors Light Abandons the LGBTQ Community and DEI Initiatives
letter, Coors’ company executives said its human resources team began making plans in March to broaden the view of its DEI policies to ensure all employees “know they are welcome.” The beer giant said it would halt all DEI trainings, scuttle requiring suppliers to meet diversity goals, and tie executive compensation solely to business performance rather than “aspirational representation goals.”The company also said it would stop participating in the Human Rights Campaign’s “Corporate Equality Index,” an annual survey that ranks companies based on the existence of their LGBTQ-inclusive nondiscrimination policies, as well as employee benefit policies that recognize same-sex relationships, LGBTQ-headed families, or transgender identities as valid.Starbuck has primarily been targeting companies whose consumer base is perceived as socially conservative, including beer and spirit manufacturers, retail chains, automotive brands like Ford Motor Company, motorcycle giant Harley-Davidson, or agricultural-related companies like Tractor Supply Co.
or John Deere.But his campaign appears to be aimed at eventually intimidating or forcing all major corporations — even those with liberal customer bases — into dropping DEI policies, which conservatives claim are a form of “reverse racism” that prioritize the hiring and advancement of people from various minority groups over allegedly more “qualified” heterosexual and cisgender white employees.
