The Russell T Davies drama has reportedly been viewed over 6.5 million times on All4 – making it the service’s biggest ever instant box set.
According to the broadcaster, It’s A Sin is their “third biggest series to date” and their “most binged new series ever.” The first episode also became All4’s biggest drama launch on record.
Ian Katz, chief content officer at All4, said: “The extraordinary performance of It’s A Sin is a reminder that powerful drama with something important to say about the world can also be commercially successful. “It has also demonstrated how our strategy of box-setting shows on All 4 can bring a greater combined linear and digital audience to a show than a traditional release pattern.” It’s A Sin follows a group of