Selena Gomez went blonde briefly in November 2017 before going back to her signature dark hair shortly after. Gomez hasn't changed her hair color that drastically since, but she did try lighter, rainbow hair for a night.
Hair stylist Evanie Frausto posted a video of the pastel rainbow wig he created for Gomez to wear on his Instagram Story, then photos of Gomez out wearing it.
With a mask on in adherence to COVID-19 guidelines, Gomez is near unrecognizable. This is the kind of look that would allow let an A-list celeb go near incognito in New York City.