French retail giant Carrefour has removed their new ad campaign from Polish state television, Telewizja Polska S.A. The move comes in light of Poland’s anti-lgbtq+ views.
The company took to Twitter to announce the decision after users brought the issue of anti-lgbtq+ behavior from TVP to light.
In one instance they used a quote that referred to the LGBTQ+ community as a “rainbow plague”. “Hello, these contents do not reflect our values.
Following your report, we have stopped the current campaign.” the company stated. The decision has ruffled the feathers of Samuel Pereira, the head of Telewizja Polska, who has claimed there “has never been a “rainbow plague” column.” The Polish branch of Carrefour’s also released a statement