Freshly elected US president Donald Trump has exercised his usual degree of modesty and named his newly launched cryptocurrency or memecoin, $Trump.
And like the man himself, the coin’s price is extraordinarily volatile. The price ran up to US$75, fell below $60, went back to $75, fell below $40, then rose back to $60 and had fallen to $31 at the time of writing.
And this was just in two days. It has now been joined by a $Melania coin, promoted by his wife. Donald Trump was not a success at running businesses.
His wealth was mostly due to what he was given by his father. Read more: A new book reveals much of Trump's success is based on a myth he is a self-made billionaire But he may now have found a way of monetising his fame.