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George Perry Floyd Jr. (October 14, 1973 – May 25, 2020) was a black American man killed during an arrest in Minneapolis, Minnesota, after allegedly using counterfeit money to buy cigarettes. Derek Chauvin, a white police officer, knelt on his neck for nearly eight minutes as he lay handcuffed on the ground. After his death, protests against police violence toward black people quickly spread across the United States and internationally.
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Companies Pull Ads From Facebook to Combat Racist, Homophobic Speech

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Stop Hate for Profit campaign was organized earlier this month by several civil rights groups, including the Anti-Defamation League, the NAACP, Free Press, and Color of Change.It asks businesses to “stand in solidarity with our most deeply held American values of freedom, equality, and justice." However, it should be noted that not all businesses who’ve pulled their ad dollars have signed on to the campaign officially.According to the campaign’s website, 99 percent of Facebook’s $70 billion revenue is made through advertising.

Organizers justify the boycott by acknowledging that the social media platform incited violence against protestors in the wake of George Floyd’s death as well as “turned a blind eye” to voter suppression throughout.

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