Stop Hate for Profit campaign was organized earlier this month by several civil rights groups, including the Anti-Defamation League, the NAACP, Free Press, and Color of Change.It asks businesses to “stand in solidarity with our most deeply held American values of freedom, equality, and justice." However, it should be noted that not all businesses who’ve pulled their ad dollars have signed on to the campaign officially.According to the campaign’s website, 99 percent of Facebook’s $70 billion revenue is made through advertising.
Organizers justify the boycott by acknowledging that the social media platform incited violence against protestors in the wake of George Floyd’s death as well as “turned a blind eye” to voter suppression throughout.