Over the past year, insurance giant State Farm has posted ten tweets supporting LGBTQ people, programs, and organizations, as recently as last week: The $79 billion company will turn 100 years old next month, which coincidentally is LGBTQ Pride Month.
It has made strong statements in support of LGBTQ equality and diversity. Just last June they tweeted: “We believe no one should be afraid to celebrate who they are.
Let’s support our LGBTQ+ neighbors and show our Pride together!” They even tagged the tweet with their own corporate branding, using #GoodNeighbor and #PrideMonth hastags.
So many were left stunned when the Illinois-based corporation’s chief diversity officer sent an email to employees and agents, as The Daily Beast reports, stating it was dropping its “support of a philanthropic program, GenderCool,” saying it “has been the subject of news and customer inquiries.” The program helps put LGBTQ-inclusive books into libraries and schools. “This program that included books about gender identity was intended to promote inclusivity,” Victor Terry continued. “We will no longer support that program.” And in an apparent bowing down to rising far right-wing extremism and anti-LGBTQ hate, the diversity expert declared, “conversations about gender and identity should happen at home with parents.” The right-wing outlet Washington Examiner on Monday, as part of a series titled “Restoring America” published a report on State Farm’s support of LGBTQ students: “Backlash prompts State Farm to end program donating trans books to schools.” That article was a follow-up to one the very same day titled, “State Farm donating transgender books for 5-year-olds to schools in Florida.” Here’s what those two pieces look like: Outrage