You may have heard rumors of the former One Direction star following the steps of fellow artists (Ariana Grande, Halsey, Rihanna) and taking the leap into the cosmetic space.
Styles has since confirmed his debut cosmetic line, Pleasing, will be out soon. In early June, the artist trademarked the company title “Pleased As Holdings” under his full name (Harry Edward Styles) and his executive assistant (Emma Spring).
The company was listed as a “wholesale of perfume and cosmetics” on the government’s website. The cosmetic brand was first launched on social media with an Instagram page teasing a launch “Find your Pleasing”, which is followed by Styles.