Pride Month – the month which commemorates the Stonewall Riots and serves as a celebration for LGBTQ+ people to mark how far the fight for their rights has come and take stock of how far there is still to go.Many companies and corporations will find their own way to show their support for Pride each year.Among said companies this year is exercise tracking tool Strava, with company bosses having found a way to mark Pride Month by making it so that users can turn their routes into a rainbow..