Harry Potter author has faced major backlash following her comments about trans people and, most recently, her new crime novel which features a ‘cross-dressing serial killer’.Many fans, including those in the LGBT community, have become disillusioned with the star, with Potter fan sites stating they ‘reject JK Rowling’s beliefs’.Eric Schiffer, CEO of Damage Management Consultants, told Metro.co.uk: ‘Rowling’s reckless war with the LGBTQ+ community has decimated her brand and credibility with that community and many people who empathise with it. ‘From a brand perspective it is horribly incompetent with the direct damage to JKR in the tens of millions driven by parents and consumers of her brand who can’t connect the dots between her comments.